Sorry for the two re-blogs from other organisations – just happened to log in this morning and see there’s lots of great stuff going on! Great post here from Helen Reynolds on use of language and making our social media more sociable.
I work in digital communications. In the public sector. If there’s one obsession both disciplines share, it’s the quest for ‘engagement’.
It’s often said about digital engagement that ‘we’ (organisations) need to go where people go. What that actually means to me isn’t ‘the people use Facebook so we’ll use Facebook and build a page there’. It’s ‘let’s go to a Facebook page that people use and talk to them there’. There’s a difference.
Often when we think of social media we can forget what ‘social’ means in the real world. The ‘social’ rules offline are the same as those for online.
Asking the right questions
At a party, if you’re introduced to somebody you don’t ask them to please comment on the party or feedback on their life so…
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